YouGov plc

YOU

GB00B1VQ6H25

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Market Closed - London S.E. Other stock markets 11:35:24 2024-04-26 am EDT			5-day change	1st Jan Change
890 ^GBX	-1.11%		-1.11%	-24.58%

Apr. 21	In chance for Trump, youth at rally see him as answer to economic woes	RE
Mar. 26	Polling firm YouGov says demand from tech clients has improved	RE

YouGov buys US firm KnowledgeHound to improve work with large brands

January 08, 2024 at 03:46 am EST

(Alliance News) - YouGov PLC on Monday said it has acquired US survey data firm KnowledgeHound for an undisclosed amount.

The London-based research and data analytics group said KnowledgeHound's capabilities for enterprise survey data analysis and visualisation will be combined with its YouGov Crunch service for "deep dives into complex survey data".

Headquartered in Chicago, KnowledgeHound mainly works with Fortune500 companies in the pharmaceutical, technology, insurance, and media industries.

YouGov Chief Financial Officer Alex McIntosh said: "YouGov's acquisition of KnowledgeHound represents a significant shift in what the industry should expect from data analytics platforms. By adding KnowledgeHound - a leading search-based survey data analysis solution - to YouGov Crunch - the ultimate tool for granular data analysis - we will make it easier than ever before to get fast, actionable, reliable insights all in one place."

Shares in YouGov were unchanged at 1,145.00 pence each in London on Monday morning.

By Sabrina Penty, Alliance News reporter

Comments and questions to newsroom@alliancenews.com

Latest news about YouGov plc

In chance for Trump, youth at rally see him as answer to economic woes	Apr. 21	RE
Polling firm YouGov says demand from tech clients has improved	Mar. 26	RE
YouGov profit plunges on higher costs but hopeful on sales growth	Mar. 26	AN
Transcript : YouGov plc, Q2 2024 Earnings Call, Mar 26, 2024	Mar. 26
Flutter hails US success; Smiths names new CEO	Mar. 26	AN
YouGov's Fiscal H1 Profit Tumbles; Revenue Up	Mar. 26	MT
Earnings Flash (YOU.L) YOUGOV Reports Fiscal H1 Revenue GBP143.1M	Mar. 26	MT
Earnings Flash (YOU.L) YOUGOV Posts Fiscal H1 EPS GBX3.70	Mar. 26	MT
YouGov plc Reports Earnings Results for the Half Year Ended January 31, 2024	Mar. 26	CI
YouGov to review board composition after business officer's departure	Feb. 19	AN
YouGov Chief Business Officer Steps Down	Feb. 19	MT
YouGov Announces Executive Changes	Feb. 19	CI
UK employers plan smaller pay rises for 2024: CIPD	Feb. 11	RE
Wall Street lifts the LSE	Feb. 02
YouGov touts resilient first half performance thanks to stable demand	Feb. 02	AN
YouGov Expects to Hit FY24 Goals After Strong Fiscal H1	Feb. 02	MT
Biden, Harris mark MLK day as Republicans caucus in Iowa	Jan. 15	RE
UK shares struggle for direction after Wall Street rally	Jan. 09
YouGov completes EUR315 million Consumer Panel Services buy from GfK	Jan. 09	AN
YouGov Closes EUR315 Million Purchase of GfK's Consumer Panel Services	Jan. 09	MT
YouGov plc acquired Consumer Panel Business of GfK SE.	Jan. 08	CI
YouGov buys US firm KnowledgeHound to improve work with large brands	Jan. 08	AN
YouGov Buys US Survey Data Management Technology Group KnowledgeHound	Jan. 08	MT
Yougov plc Acquires Knowledgehound to Expand Scope of Its Data Analytics Offering	Jan. 08	CI
YouGov plc acquired Vyzion LLC for £6.2 million	Jan. 07	CI

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Company Profile

YouGov plc is an international online research data and analytics technology company. It provides its clients with data and insights to help them explore, plan, activate and track the impact of their marketing and communication activities. Its divisions include Data Products, Data Services and Custom Research. The Data Products division includes syndicated data products to clients on a subscription basis. Its syndicated data products suite includes YouGov BrandIndex and YouGov Profiles, and newer behavioral and transactional data. Data Services division offers fast-turnaround and cost-effective survey solutions for reaching nationally representative and specialist samples. Custom Research division offers quantitative and qualitative research that is tailored by sector specialist teams to meet clientsâ specific requirements. It offers a search-driven analytics platform that connects and transforms existing structured data from disparate systems. It also offers consumer panel services.

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2024-07-31 - Q4 2024 Sales and Revenue Release - Trading Statement

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