Simply Better Brands Corp. announced it has entered into a strategic agreement with Acosta Sales and Marketing. Building off significant momentum, TRUBAR will leverage Acosta's extensive sales and distribution network, deep marketing insights, and expertise in retail execution to rapidly expand its reach across the U.S marketplace.

Acosta's well-established relationships with retailers and their comprehensive knowledge of consumer preferences will provide the brand with an opportunity to scale across large-format and natural grocery trade channels. This partnership supports TRUBAR'S mission to democratize wellness and introduce their dessert-inspired indulgent-Nutrition TM bars to a much larger consumer base. TRUBAR adheres to the strict nutritional guardrails of dairy-free, soy- free, no sugar alcohol, vegan, non-GMO and gluten-free expected by loyal consumers of the brand.