Simply Better Brands Corp. announced that, effective immediately, Kathy Casey has resigned as a member of the Board of Directors to pursue new opportunities. The Company also announces that Paul Norman will step down from the post of Chairman of the Board while remaining an integral part of the Board as a Director.

Concurrent with these changes, the Company announced the elevation of J.R. Kingsley Ward to Chairman of the Board as well as his appointment as Interim Chief Executive Officer until a permanent successor is named. Mr. Ward has more than 30 years' experience initiating, structuring and monetizing investments. He is currently a Managing Partner with VRG Capital which has a wealth of investing experience including active investments in consumer goods companies.

Mr. Ward also serves as Chairman of DATA Communications Management Corp., one of Canada's leading marketing and brand management companies and as Chairman of HEALWELL AI, a healthcare technology company focused on AI and data science for preventative care. In addition to his new roles with SBBC, Mr. Ward will continue to Chair the Board's Audit Committee. As part of the leadership changes announced, current SBBC Board members Mr. Norman and Mr. Richard Kellam will assume expanded strategic advisory roles overseeing the business of the Company.

Mr. Norman and Mr. Kellam have deep experience in the consumer goods industry, Mr. Norman with Kellogg's, and Mr. Kellam with Mars Inc. In addition, the Board will benefit from the capital markets and transaction advisory experience of Board Member Michael Galloro.