Rocket Companies announced that it has named Jonathan Mildenhall as its first ever group Chief Marketing Officer (CMO), effective January 8, 2024. In this new role, Mildenhall will be responsible for creating a unified and compelling voice for all businesses under the Rocket Companies umbrella, with all marketing and communications teams for the Company's brands reporting directly to him. Mildenhall brings more than 30 years of experience building and promoting large, brand-focused companies.

In 2018, he co-founded TwentyFirstCenturyBrand, one of the world's leading branding and marketing consultancies. Over the past five years, the business has helped some of the world's most influential companies scale their impact including Pinterest, LinkedIn, Zalando, PepsiCo, NextDoor and Walmart. Mildenhall will remain Chairman of the business.

Prior to founding his own firm, Mildenhall served as the first CMO of Airbnb and led the marketing through a period of unprecedented growth of the company. He and his team helped the brand become a household name while the short-term rental company expanded from 400,000 homes on the platform to more than 4.5 million residences in 191 countries in just three and a half years. Airbnb aired its first Super Bowl commercial under Mildenhall and forged many co-marketing partnerships with culturally relevant brands to raise awareness and legitimacy for the business.

Before his time at Airbnb, Mildenhall led Coca-Cola's marketing as Vice President of global advertising strategy and content excellence. He and his team took Coke's creative in new directions and created the company's global marketing campaign "Open Happiness," which helped the brand see its most profitable growth period in 20 years. During his time leading Coke's marketing, it was named the Creative Marketer of the Year at the Cannes Lions International Festival of Creativity.

Mildenhall, a British-American, is also a board member of GoFundMe and Fanatics. He has been included on Forbes' list of the World's most influential CMOs, Business Insider's list of the most innovative CMOs and won Adweek's Brand Genius award.