Integral Ad Science announced that its AI-driven Total Media Quality Brand Safety and Suitability Measurement product is now generally available across Facebook and Instagram Feed and Reels. IAS's new post-bid Brand Safety and Suitability Measurement expansion with Meta gives advertisers increased transparency into whether their campaigns are appearing next to safe and suitable content. Advertisers can now gain access to: · AI-driven Classification: IAS measures adjacent posts to an advertiser's campaign using its Multimedia Technology to provide unique insight into video content through frame-by-frame analysis of images, audio, and text to provide the most accurate measurement at scale.

Trust and Transparency: The measurement framework is aligned to the Global Alliance for Responsible Media (GARM), providing advertisers with third-party validation with trusted and transparent industry metrics. Third-party Validation: Advertisers can understand how their Meta Inventory Filters are performing for their campaign goals and optimize as needed. Advertisers can leverage IAS Signal, its unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns.