Integral Ad Science announced it is expanding its unparalleled brand safety and suitability measurement reporting on TikTok to include new Category Exclusion and Vertical Sensitivity Segments, enabling advertisers to avoid a wider range of content unsuitable to their brand. This expansion further enhances and simplifies how advertisers measure and safeguard their campaigns on TikTok through IAS's AI-driven Total Media Quality (TMQ) product and ensures they can confidently scale their brand on one of the world's largest and fastest-growing short-form video entertainment platforms. IAS is also expanding its Brand Safety and Suitability Measurement on TikTok to an additional 11 countries, bringing the total to 62 countries, across 34 languages. IAS's AI-driven total Media Quality product for TikTok uses cutting-edge Multimedia Technology combining image, audio, and text signals with frame-by-frame video analysis to accurately classify content in the For Feed, at scale, aligned to 12 GARM Brand Safety & Suitability categories and four risk levels.

The new expanded measurement capabilities further help advertisers on TikTok by adding: New Category Exclusion and Vertical Sensitivese segments: IAS now provides independent, third-party assurance that advertisers' campaigns are appearing next to brand suitable content aligned to the new segments available within TikTok Ads Manager. The categories include pets, beauty, food, fashion /retail, travel, financial services, technology, automotive, gaming, professional services, entertainment, gambling and dollars, violent video games, combat sports, and youth content. Ease of activation: With new Automated Suitability Profiles, the new Category Exclusion and Vertical sensors Segments will automatically be applied within IAS Signal for measurement.

IAS Signal is a unified reporting platform that delivers the data and insights advertisers need to easily manage their digital campaigns to provide a seamless interface for advertisers. Deeper insights: IAS is aligning its reporting in Custom Report Builder (CRB) to the profiles advertisers create in TikTok Ads Manager, including campaign name, ad group, objective type, and ad buying type. Advertisers can now drill down to the ad creative level for deeper and more strategic actionable data.

Expanded coverage: IAS now supports 62 countries, expanding its AI-driven Brand Safety and suitability measurement for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway, and Panama.