Deezer: renewed partnership with Merlin
The new collaboration aims to guarantee appropriate and fair valuation of independent music by enabling labels, distributors and other rights holders who are members of the Merlin ecosystem to benefit from the new artist-centric streaming remuneration model developed by Deezer.
Among the new initiatives explored by streaming services, Deezer proposes a new artist-centric remuneration model, only deployed in France to date.
This model rewards artists and content that generate active fan engagement, gives music back its rightful place, and strengthens fraud detection measures," says the press release.
Jeronimo Folgueira, CEO, Deezer, hailed the deployment of 'a fairer streaming remuneration model for artists'.
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