Deezer announced on Tuesday the appointment of Ivana Kirkbride to the position of Commercial Director, with a view to accelerating the development of its partnerships and its international expansion.

This executive - who will be based in Paris - has previously held senior positions at major technology companies such as Google, Verizon and Meta, the online music platform explains in a press release.

The company explains that the businesswoman will bring her experience as an investor in digital media and as an entrepreneur working with disruptive start-ups.

In particular, she is recognized for having launched innovative products and developed hybrid ecosystems at the convergence of media, technology and entertainment, argues Deezer.

'We see this appointment as a further step in the deployment of Deezer's strategy', reacted Deutsche Bank analysts this morning.

Previous appointments to the management team had favored product innovation, for example with the creation of Shaker collaborative playlists between friends", the research department recalls.

On the Paris Bourse, Deezer shares reacted little to this announcement on Tuesday morning, posting a gain of around 0.4% mid-morning.

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