Cheil Worldwide has appointed Jayanta Jenkins as its global executive creative director for Samsung Mobile. Cheil Worldwide is under the umbrella of the Samsung Group. Jenkins, who brings 17 years of experience as a creative leader, will oversee the networks creative direction for Samsung Mobile Communications global account a new role within Cheil Worldwide. It was created as the networks Samsung Mobile global business has grown said Cheil. He will report directly to Cheil Worldwides global chief creative officer Malcolm Poynton.