Samsung C&T Corporation (KOSE:A028260) is in discussions with several financial investors to sell Cheil Worldwide Inc. (KOSE:A030000) after earlier talks fell through with Publicis Groupe SA (ENXTPA:PUB) to hand over the managerial rights to the company. At least three investors including one Chinese real estate company showed keen interest in acquiring the stake in Cheil Worldwide. Working-level discussions are underway.

The key issue is price,' a source who is knowledgeable with the issue said.