AnyMind Group announced its expansion into Saudi Arabia, and has set up an office in Riyadh. Rubeena Singh, Country Manager, India and MENA, AnyMind Group, will lead the Saudi Arabia operations, along with the company's existing operations in Dubai and India. The company will first roll out its influencer marketing (AnyTag) and mobile marketing (POKKT) platforms into the market, and will subsequently look to provide its other platforms for enterprises, publishers and creators in Saudi Arabia.

AnyTag is a full-scale influencer marketing platform that enables marketers to discover influencers, and activate, manage, track and attribute influencer marketing campaigns throughout the marketing funnel, from awareness-based to conversion-based campaigns. POKKT is a mobile video advertising platform that specializes in rewarded video ads within mobile games, in-app video ads, rich media innovations and app performance marketing. In addition, POKKT has built strong data and machine learning capabilities that help its over 200 advertising partners to target their audiences effectively.