AnyMind Group announced that its influencer marketing platform, AnyTag, has extended support for influencer analytics and influencer marketing campaigns on Chinese social media platform, Douyin. This marks the beginning of the company's efforts to open up its platform for influencer marketing in Mainland China. With the added support for Douyin on AnyTag, marketers can now analyze data of influencers on Douyin across areas such as follower growth, post frequency and habits, follower engagement, follower demographic breakdowns and an influencer's content interests.

Marketers can also select, activate and manage influencer marketing campaigns with influencers on Douyin, and track influencer and campaign performance through AnyTag, enabling both influencer marketing domestically in Mainland China, and capturing of inbound demand of travelers from Mainland China.