Ziff Davis, Inc. Appoints Kirk McDonald to its Board of Directors
November 16, 2023 at 04:35 pm EST
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Ziff Davis, Inc. announced the appointment of Kirk McDonald to its Board of Directors, effective November 15, 2023. McDonald is a highly accomplished executive with extensive experience and a career spanning more than three decades in media, technology, and advertising. McDonald serves as CEO of GroupM North America, a leading media investment agency.
He announced that he will leave the role at year end. Prior to this, he was Chief Business Officer of Warner Media?s Xandr when it was a division of AT&T. He was also President of Pubmatic, and has held executive level leadership roles at Time Inc., the Aquantive division of Microsoft, and CNET Networks. McDonald currently serves on the board of Elanco, and is a founding member of the Black Executive CMO Alliance.
He also serves on the boards of directors of industry organizations including the Ad Council (as co-chair), the Paley Center for Media, and the Advertising Week Advisory Council. An alumnus of the City College of New York, Mr. McDonald majored in English as an undergraduate.
Ziff Davis, Inc. is a vertically focused digital media and Internet company. Its portfolio includes brands in technology, shopping, gaming and entertainment, connectivity, health, cybersecurity, and Martech. Its segments include Digital Media and Cybersecurity and Martech. The Digital Media segment specializes in the technology, shopping, gaming and entertainment, connectivity, and healthcare markets, offering content, tools, and services to consumers and businesses. Its Digital Media business operates a portfolio of Web properties and apps, which includes IGN, RetailMeNot, Mashable, PCMag, Humble Bundle, Speedtest, Offers.com, Black Friday, Medpage Today, Everyday Health, BabyCenter, What to Expect and others. The Cybersecurity and Martech segment provide cloud-based subscription services to consumers and businesses, including cybersecurity, privacy, and marketing technology. It markets its Cybersecurity and Martech offerings to a spectrum of prospective business customers.