XWELL, Inc. announced it signed a lease agreement with Vornado Realty Trust to open an XpresSpa location in Penn Station, located in the heart of New York?s newly revitalized PENN DISTRICT. The tech-forward, labor-lite out-of-airport spa is expected to open in the first quarter of 2024 and will serve commuters, neighborhood locals, and tourists with wellness-focused retail, autonomous massage, and nail care services, enabling seamless and efficient experiences for time-crunched New York City travelers. Technology continues to play a critical role in the expanding wellness market and is a primary driver behind XpresSpa?s desire to expand in venues like rail stations.

Services such as autonomous massage chairs represented nearly 10% of all XpresSpa services in 2023. Specifically, zero gravity chairs bring in much higher margins and outsell the traditional lounger 6-to-1. The move comes as demand for passenger rail is increasing across the US, with Amtrak reporting in November 2023 that ridership increased nearly 25% in FY23 from FY22.