(Alliance News) - Campari NV announced on Friday that it has signed with Sichuan Yibin Wuliangye Group Co., Ltd a memorandum of understanding to start strategic cooperation at its headquarters in Wuliangye, Yibin City, Sichuan Province.

"Wuliangye and Campari will join forces in a complementary way to establish a strategic cooperative relationship. The two groups will cooperate in areas such as co-creating new products, expanding channels, strengthening marketing cooperation and promoting brand culture, supporting the joint development of both parties in China's domestic market and the international spirits market," the companies explained in a note.

Campari trades in the red by 0.7 percent at EUR10.34 per share.

By Claudia Cavaliere, Alliance News reporter

Comments and questions to redazione@alliancenews.com

Copyright 2023 Alliance News IS Italian Service Ltd. All rights reserved.