Wonderla Holidays Limited appointed Mr. Dheeran Choudhary as the Chief Operating Officer (COO) with effect from July 24, 2023.Mr. Dheeran Singh Choudhary is appointed as COO effective 24 July 2023. Mr. Dheeran's functional duties will include driving growth, optimizing operations, and ensuring long-term success. He will lead the implementation of innovative operational strategies, foster a culture of excellence and collaborate with key executives to create a strong financial foundation for sustainable expansion.

He will be responsible for driving footfall, revenue, profitability and guest satisfaction. Mr. Dheeran is a seasoned sales, growth, and marketing professional with over 15 years of experience. He has a strong track record of building and managing large sales teams, launching and monetizing products, and scaling operations to achieve exponential revenue growth.

Dheeran is well-versed in P&L management and has successfully improved the financial health of businesses while driving growth at scale. Notably, Dheeran's time at Zomato Ltd. has been marked by remarkable achievements. As the Business Head for the South India food business, he has consistently driven significant market share growth and achieved exponential order growth through strategic campaigns.

His leadership has been instrumental in enhancing customer experience, improving merchant NPS and optimizing order unit economics through revenue growth and cost optimization. Dheeran's experience also includes a successful stint at Red Bull India Pvt Ltd, where he played a crucial role in driving sales growth and brand engagement through consumer activations and large-scale events. He holds an Executive Program in Leadership, Strategy & General Management from INSEAD business School, which further highlights his commitment to continuous learning and professional growth.