By David Sachs


Audi expects lower revenue amid intense competition this year and warned of a potentially lower margin as the company launched a cost-savings initiative.

The Volkswagen-owned luxury-car group said Thursday that fierce competition and a difficult global economic situation will result in revenue of between 63 billion and 68 billion euros ($68.49 billion-$73.93 billion). Audi posted revenue of EUR69.865 billion last year.

Operating margin is expected to finish the year at between 8% and 10%, compared with 9% in 2023, said the company, which includes the Audi, Bentley, Lamborghini and Ducati Brands.

Audi will launch a restructuring program aimed at attaining a long-term margin of 14%, it said.


Write to David Sachs at david.sachs@wsj.com


(END) Dow Jones Newswires

03-19-24 0609ET