Vintage Wine Estates, Inc.  announced the appointment of Ryan Watson as Chief Marketing Officer (CMO). Mr. Watson joins VWE with nearly 20 years? experience in global, data-driven, consumer-oriented marketing and transformational strategies in both B2B and B2C verticals across a variety of industries.

He will begin his duties on January 16, 2024. As VWE?s CMO, Mr. Watson will lead the effort to drive consumer- and demand-centric thinking across the enterprise with responsibilities for insights, data & analytics, brands, innovation and portfolio management, DTC and digital strategy as well as design, public relations and communications. Mr. Watson joins VWE from Boston Consulting Group (BCG) where he was a Partner focused on digital, growth and marketing topics in a range of consumer industries.

A core area of focus was the commercialization of an integrated marketing measurement and activation offering leveraging advanced analytics and AI. Prior to BCG, Mr. Watson had a unique career path spanning Amazon, Kraft Heinz, Tesco, and two high-growth consumer companies. During his rapid ascent in challenging and increasingly senior roles, Mr. Watson established a track record of delivering growth, increasing market share, and driving profitability while building high-performing, customer-centric organizations.

Mr. Watson began his career at Goldman Sachs & Co., where he advanced from Analyst to Vice President, and subsequently first joined BCG earlier in his career. He earned his B.A. in Economics at Princeton University and is a CFA charterholder.