Viaplay Group has extended its exclusive rights to show UFC, the world's leading mixed martial arts (MMA) organisation, in four Nordic countries in a new multi-year agreement. Fight fans in Sweden, Finland, Denmark and Norway can look forward to more than 40 live UFC events on the Viaplay streaming service each year, including all UFC numbered events and Fight Nights. The new agreement reinforces Viaplay Group's position as the Nordic home of the most popular and commercially attractive live sports.

Viaplay's next UFC event will be UFC FIGHT night: ANKALAEV VS. WALKER 2 on 13 January, followed by the year's first numbered event, UFC 297: STRICKLAND VS. DU PLESSIS, on 20 January from Toronto's Scotiabank Arena, headlined by a middleweight title bout between Sean Strickland and Dricus du Plessis, and Raquel Pennington vs.

Mayra Bueno Silva for the women's bantamweight crown. In addition to every main card fight, which will be shown with local language commentary, Viaplay will show preliminary bouts from all events when a Nordic fighter is competing. UFC's current roster includes local stars such as Alexander Gustafsson, Pannie Kianzad and Josefine Knutsson (Sw Sweden), Nicolas Dalby, Damir Hadzovic and Mark Madsen (Denmark), and Jack Hermansson and Ivana Petrovic (Norway).