Viaplay Group AB (publ) and Formula Formula 1 have entered a strategic partnership in the Netherlands that will see Viaplay customers able to access F1 TV Pro as part of their Viaplay subscriptions, alongside Viaplay's world-class Formula 1 coverage and full live sports line-up including Premier League football, PDC darts and more. The agreement, which covers the 2024 FIA Formula 1 season, reinforces Viaplay's leadership position as the Dutch home of the world's biggest and most popular live sports - and will offer fans of the pinnacle of motorsport even more ways to follow reigning World Drivers' Champion and home hero Max Verstappen. F1 TV Pro will also remain available in the Netherlands as a stand-alone product.

Viaplay's Formula 1 coverage in the Netherlands is in its second season and attracts a broad audience. In addition, Viaplay and Max Verstappen have a long-term partnership under which the superstar Dutch driver appears in Viaplay programming such as the international smash-hit documentaries `Verstappen - Lion Unleashed' and `Anatomy of a Champion', and has an ambassadorial role for the service. Next season, Viaplay will continue to show all Formula 1 races live with Dutch commentary, along with every qualifying session and free practice, and to offer extensive studio programming, documentaries and highlights.

Through F1 TV Pro, Viaplay viewers will be able to enjoy additional features such as international commentary, multiple onboard cameras, pitlane and paddock feeds, in-race radio communications and more. This partnership will be supported by an innovative business model intended to grow both parties' businesses, and aims to increase the relevance of Formula 1 for local viewers even further through a richer combined offering.