World-class sports combined with responsible, entertaining betting create a solid bond, which we want to further fortify through this agreement. The agreement includes industry-exclusive access to the sports series NHL and the
– I’m really delighted about the multi-year agreement. It will serve both parties at present and in the future. We both parties are dedicated to developing the top sports consumer experience, where the requirements keep growing. It is of utmost importance that we respond to the challenge with the highest quality. We want to be where sports fans are, says
The agreement includes not only elements of coverage, but also cooperation on program content.
n– We have agreed on the outlines, whereas the details are being constantly finetuned. Our goal is to increase consumer awareness about our services by making available a responsible and entertaining way to combine betting with sports spectating,
Viaplay’s Head of Partnerships, Commercial Sport Mikael Antolainen is also pleased about the long-term agreement.
n– We are thrilled to start a long-term, creative partnership with Veikkaus, a close and reliable partner to us already. Our offerings will help Veikkaus to reach sports fans every day of the year, guaranteeing them premium-level customer experiences for years to come, Mr Antolainen points out.
n– With Viaplay, you can find the best and most entertaining live sports content in conjunction with versatile marketing elements we provide and which we develop by closely listening to our sponsors and advertising partners.
nFor further information, please contact:
n
Mikael Antolainen, Head of Partnerships, Commercial Sport Finland +358 45 277 5991
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