Triumph Financial, Inc. announced the appointment of Michelle Holmes as executive vice president, chief marketing officer ("CMO"). In her position, Michelle will oversee corporate marketing and communication to elevate and drive growth for Triumph Financial and across its three brands: TriumphPay, Triumph, and TBK Bank. She will report directly to Ed Schreyer, chief operating officer of Triumph Financial.

Prior to joining Triumph Financial, Michelle served as vice president of marketing at Smartlinx Solutions, where she repositioned, rebranded and evolved its vision, mission and value to broaden its recognition in the healthcare industry. Prior to that role, she was the vice president and chief marketing officer of the non-profit AT&T Performing Arts Center, where she led marketing, show promotion and sales. She spent 18 years with AT&T Corporation, Inc., serving in executive roles leading global brand strategy, advertising, marketing and operations.