(Alliance News) - Triboo Spa announced Tuesday a strategic partnership between its Triboo Shanghai, the Asian headquarters of the Italian digital transformation factory, and Alviero Martini 1A Classe, the well-known lifestyle brand of the iconic Mappa Geo.

Alviero Martini, the company writes, thus aims at "strengthening its presence in the Chinese market, which is expected to be durable and profitable."

Already imminent, in fact, is the debut of Alviero Martini 1A Classe with a flagship on the esteemed e-commerce platform T-Mall (Alibaba) and the social platforms WeChat, Weibo and Little Red Book, which boast the presence of billions of users.

Triboo will be responsible for managing, together with Alviero Martini 1A Classe, the official accounts on China's main social media platforms, as well as promoting and enhancing its wide variety of products and merchandise categories on the ground, fostering and cultivating the acquisition of a strong community of loyal customers.

"We are pleased to launch our official flagship store on T-Mall, enabling Alviero Martini 1A Classe to meet the needs of Chinese customers. We are happy in extending the value of our brand and products to this market," commented Mauro Ronchi, COO of Alviero Martini 1A Classe.

In fact, the presence on T-mall and social channels is essential to capture especially the attention of younger Chinese consumers, who are hyper-connected and inclined to the use of advanced digital services, as well as passionate about the heritage and quality proper to Made in Italy, who will enjoy a widespread presence of the brand on multiple platforms with a complete offer.

In support of Alviero Martini 1A Classe, Triboo Shanghai will also assume a significant role in the implementation of activities also in physical stores and in all aspects related to public relations, with particular attention to the involvement of strategic Key Opinion Leaders (KOLs) within the Asian market.

"We are excited to establish this partnership with Alviero Martini 1A Classe, which represents one of the largest markets for luxury goods. This is an exciting opportunity for the brand, given its worldwide reputation and unique product. At the same time, it is also a great opportunity for our company, which can help the brand succeed in this market. We are confident that we can achieve great results," concluded Gabriele Barbati, general manager of Triboo Shanghai.

Triboo's stock is trading at EUR0.76 per share.

By Chiara Bruschi, Alliance News reporter

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