Timex introduced its Spring/Summer seasonal lineup, kicking off with the release of the iconic Q Timex™ 1972 Reissue to celebrate 50 years of quartz. New additions to the Waterbury collection also make an appearance this season, as do collaborations with an iconic arcade game and fan-favorite TV show. These pieces, designed at the Giorgio Galli Design Lab in Milan, Italy, stay true to the organization's WE DON'T STOP® ethos, paying tribute to the Timex tradition of perseverance and watchmaking ingenuity.

At the start of its rich heritage, Timex revolutionized the timekeeping industry, making well-built home clocks accessible to more than just the wealthy. Then came the quartz crisis of the early 1970s. While traditional Swiss watchmakers struggled, Timex innovated, releasing the affordable new design known as the Q Timex 1972.

The classic watch made history by spearheading the brand's range of quartz timepieces, later to become some of the most beloved in the world, selling out time and time again. Now, on its 50th anniversary, Timex celebrates the Q that started it all with the Q Timex 1972 Reissue. This archival watch delivers boldness from every angle—from its quartz movement to the domed acrylic crystal and 43mm stainless-steel case.

Courtesy of a striking red dial and polished handset to match, decades-old aesthetics come to life like no time's passed at all.