The Place Holdings Limited announced that it has entered into a collaboration agreement with Stellar Lifestyle Pte. Ltd. to jointly shape the future of digital media and tap new opportunities in the digital economy with the development of the "L.I.F.E" Omni-Channel Ecosystem. Creating vibrant transit destinations through continuous innovation and a desire to make everyday touchpoints better, Stellar Lifestyle is the largest managing agent of retail and advertising spaces in Singapore's Out-Of-Home and rail network.

Under the collaboration agreement, there are five key business areas in the "L.I.F.E" omni- channel ecosystem: Sky Screen Ecosystem Platform; Co-working Platform; Digital and Advertising Platform; and Technology Applications Platform. Last-Mile Service Platform The Place Holdings will invest approximately SGD 200 million in the L.I.F.E omni-channel ecosystem and for a start, both companies will focus on the development of the digital platform with technology infrastructure comprising Artificial Intelligence, Big Data, Internet of Things applications, among others, that is integrated within this ecosystem. In addition, The Place Holdings and Stellar Lifestyle are planning Singapore's first Sky Screen, a suspended 200 meters long video screen that will be an enhanced version of Beijing's iconic spectacle, ("The Place Sky Screen").

Pioneering new experiential marketing experiences in China, The Place Sky Screen is one of the largest sky screens in Asia with 7,500 sqm of LED lights across a space of 250m long and 30m wide. The Place Sky Screen has established a strong brand and continues to be a popular venue and platform for various events, advertisements and media. For Singapore's first Sky Screen, it is positioned as a high-tech, immersive visual extravaganza and attraction that aims to be a catalyst for new tourism and retail experiences in Singapore with unique and engaging experiences.

A key component of "L.I.F.E" omni-channel ecosystem, Singapore's first Sky Screen attraction will also serve as a catalyst for SMEs to boost new business vibrancy via new possibilities in digital media solutions and technology innovations.