Smartlink, a wayfinding software and kiosk provider, has changed its name to RoveIQ, according to a press release. The company's technology helps visitors of mixed-use properties, city districts, sports arenas, hospitals and universities find their way around with customized, interactive, 3D maps on smart kiosks, digital displays or mobile devices.

With RoveIQ, businesses and organizations provide customized, 3D maps that help visitors navigate their spaces, while also offering augmented reality selfies, coupons, current events information and advertising.

The software provides properties with data analytics, allowing owners and managers to gain insights and generate additional digital out-of-home advertising revenue.

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