Sleep Cycle AB (publ) announced the appointment of Petter Höglund as Chief Product Officer (CPO) effective April 15. As previously announced, Peter Alsterberg will join Sleep Cycle as Chief Commercial Officer (CCO) in second quarter, start date now set for April 8, 2024. Petter Höglund brings a wealth of experience in driving growth in the B2C subscription space, having played pivotal roles at renowned companies such as Teemyco, Epidemic Sound, Record Union, Viaplay, and MTG.

His proven track record in achieving product success and his expertise in subscription-based models make him an invaluable addition to Sleep Cycle's senior leadership team. With over 20 years of experience in management and strategy consulting across various industries and global markets, Peter Alsterberg brings a deep understanding of digital products and services to Sleep Cycle. As CCO, he will focus on driving partnerships, revenue management, and exploring new revenue streams that leverage Sleep Cycle's data and platform effectively.