Sinch AB (publ) announced a new operating model to accelerate its organic growth. The new model increases the focus on customers, unlocks cross- and upselling, and leverages the company's global scale in Product and R&D. Implementation of the new model implies thorough integration of multiple acquired entities into joint organizations so that efficiency gains and cost synergies can be reinvested into initiatives that drive growth. The changes reflect a commitment to organize around customers at a time when technology is surpassing what was previously thought possible.

The new operating model organizes Sinch's customer-facing functions into three strong geographical regions addressing customer demand for Sinch's entire product portfolio. The new structure creates a more efficient go-to-market engine that will support customers in key markets around the world. Product and R&D will be centralized to better leverage Sinch's global scale, gain efficiencies, and accelerate innovation.

A single global organization for product strategy and product management will report to a Chief Product Officer, with a global Chief Technology Officer taking responsibility for Sinch's R&D and platform operations. Financial reporting. The new organization is expected to be implemented by January 1, 2024.

Sinch's financial reporting will remain unchanged throughout 2023 but will be updated to reflect these changes in the first half of 2024. Whereas the organizational changes will unlock resources through increased efficiency and reduced duplication, Sinch's ambition is to reinvest these savings into initiatives that drive growth. With implementation during the first half of 2024, Sinch expects to see results during the second half of 2024.

possible non-recurring charges and other financial implications will be communicated when Sinch publishes its results for the fourth quarter 2023, on February 15, 2024. Changes to management. The Americas region will include both North and Latin America and will be Sinch's largest region, contributing more than half of Sinch's overall revenues and gross profit.

To lead the region, Sinch has recruited Julia Fraser as EVP, Americas. Julia Fraser brings more than 20 years of experience from technology, telecoms and software, and joins Sinch from a recent position as Senior Vice President, Customer Success, at Lumen Technologies. The EMEA region will be led by Nicklas Molin as EVP, EMEA.

Nicklas Molin joined Sinch in 2016 and the Global Leadership Team in early 2023. The APAC region will be led by Damien Tabor in an interim capacity. Damien Tabor is currently CFO of Sinch's SMB business unit and will assume responsibility for APAC until a permanent recruitment has been completed.

The global CTO organization will be led by Brett Scorza, who currently leads Sinch's Voice business. Prior to Sinch, Brett Scorza served as CIO for Inteliquent, which was acquired by Sinch in 2021. The global product organization will be led by Sean O'Neal, who joined Sinch in October 2022 to lead Sinch's SMB-focused software business.

Josh Odom has decided to step down from his operational leadership role at Sinch but will remain a key advisor to the CTO and CPO on technology and innovation topics. Petter Bengtsson will maintain his focus on North America, reporting to Julia Fraser. Effective January 1, 2024, Sinch's Global Leadership Team will include: Laurinda Pang, CEO.

Brett Scorza, Chief Technology Officer. Christina Raaschou, Chief Human Resources Officer. Cristina David, Chief Information Officer.

Jonathan Bean, Chief Marketing Officer. Jonathan Bean, Chief marketing Officer. Julia Fraser, EVP Americas.