Sidetrade shares (+0.5%) rose slightly on Tuesday on the Paris Bourse, following the announcement of a contract with Criteo, the French online advertising giant.

The software publisher announced this morning that it had been selected as part of a multi-year agreement aimed at streamlining and optimizing the technology group's order-to-cash processes.

Order-to-cash refers to the process cycle that begins with the receipt of an order and ends with the correct payment of the invoice.

Criteo explains that this initiative will enable it to accelerate the flow of
cash.

Sidetrade's artificial intelligence technology analyzes billions of B2B transactions every day, enabling companies to anticipate payment behavior and customer risks.

It provides complete visibility of performance indicators and accelerates settlements.

Sidetrade's customers include KPMG, Nespresso, Expedia, Securitas, Randstad, Engie, Veolia, Saint Gobain and Air Liquide.

The Boulogne-based group has been enjoying strong commercial momentum in recent weeks: last week, it won a five-year global tender with an undisclosed German agrochemical and pharmaceutical giant.

Earlier this month, it was Eqiom, a subsidiary of the Irish construction group CRH, which had chosen it to support its transition to a more efficient, digitized customer process.

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