Sidetrade announced a new member to their executive committee, with the appointment of their first Chief Customer Officer. With a very wide-scale Artificial Intelligence platform (240,000 users in 80 countries, collaborating in 9 languages) Sidetrade cannot afford to take customer satisfaction for granted. To make the customer experience a central factor in every business decision, to anticipate the customer's every need and serve them better, Sidetrade has decided to create a new senior management position, that of Chief Customer Officer and to entrust this strategic job to Stephane Bedere. Stephane Bedere comes to Sidetrade with 18 years' experience as a catalyzer of co-construction between the company and its customers and partners. He will contribute to the accelerated development of Sidetrade's AI platforms throughout the ecosystem. Stephane Bedere's task is to contribute to Sidetrade's ambitious mission to become the leading B2B customer journey AI platform at the heart of the customers' ecosystem.