SAM Engineering & Equipment (M) Berhad announced the appointment of Mr. PETER LIM HEE SENG,60, as Chief Executive Officer of the company, date of change is August 24, 2022. Mr. Peter Lim graduated from Queens University, Belfast, United Kingdom with a Bachelor of Mechanical Engineering (Hons) in 1989. He also obtained a Master of Business Administration from the University of Leicester, United Kingdom in 2000.

He is currently the Chief Executive Officer of SAMEE Group. He had previously assumed a number of different roles within the SAM Group including Vice President for Business Development and Marketing, and General Manager of Avitron Private Limited.