Air Serbia has reaffirmed its partnership with Sabre Corporation by signing a multi-year early renewal. This signifies the carrier's commitment to continue its successful partnership with Sabre, and also marks a significant milestone with the adoption of Sabre's Pricing and Revenue Optimization suite of solutions into Air Serbia's strategy. Under the agreement, Air Serbia will continue to utilize SabreSonic, Sabre's comprehensive passenger service system (PSS).

SabreSonic offers a range of functionalities designed to increase airline revenue, enhance personalization and streamline the passenger experience at the airport, ensuring a seamless experience for passengers from the moment of booking to their final destination. The adoption of Sabre's pricing and Revenue Optimization suite by Air Serbia represents a transformative step forward in the way Air Serbia manages its revenue and optimizes its inventory and network. Sabre's Revenue Optimizer uses sophisticated models to enable more strategic and timely decision-making processes.

This solution, combined with Sabre's Market Intelligence offers Air Serbia comprehensive insights and advanced data analysis across a wide range of critical functions such as network planning, revenue management and marketing. This integration is expected to significantly enhance Air Serbia's intelligence in revenue optimization and retailing, thereby supporting its growth trajectory and competitive positioning in the global market. The extended partnership and integration of the suite of solutions reflect Air Serbia's dedication to leveraging technology to drive personalized retailing and revenue growth.

This initiative underscores Air Serbia's ambition to be at the forefront of adopting innovative solutions that support its expansion and enhance its service offerings.