QYOU Media Inc. has announced that its breakthrough gaming app, Q Games Mela, will soon be launching on the mSeva mobile app store platform. The mSeva (Mobile Seva) app platform is an indigenous development by the India government as an initiative to allow for seamless and free downloads to mobile devices and as an alternative for mobile developers to distribute their content outside of the Google Play and Apple App storefronts. Launch is currently targeted for January 26th, the Republic Day holiday in India.

mSeva was developed as part of what is known as "Atmanirbhar Bharat", an effort by the government of India to develop a self reliant set of tools across many segments including technology and infrastructure. Unlike the Google and Apple app stores, mSeva does not charge fees to app developers who utilize the platform. The store became an instant hit when it was released in 2023 delivering over 90 million downloads shortly after launch.

Q GamesMela. has delivered strong early results after being launched in Fourth Quarter 2023. The app reached its first target milestone of one million downloads in approximately six weeks.

There are currently over ten million individual games being played on the app monthly with users spending an average of one hour and thirty five minutes playing games each week. In addition, the ad inventory has been boosted by this gameplay and now consistently is delivering more than one million daily ad impressions. All of these achievements and early milestones have been accomplished faster than originally projected by the Q GamesMela team which saw the app grow from 500,000 to one million downloads in only twelve days.