Prime Drink Group Corp. announced the appointment of Alexandre Côté as CEO of the company. Mr. Alexandre Côté, with more than 20 years of experience in the field of financial product distribution, is the co-founder of Hybrid Financial Ltd. In addition, he is President of Fecteau, Côté & Manocchio Ltée. His extensive expertise in public procurement is a valuable asset to the team.

He has been a director of the Corporation since December 2020.