Prime Drink Group Corp. announced the appointment of Raimondo Messina as Chairman of the Board, Alexandre Côté as President of the Corporation and the board of directors has also appointed Dominique Primeau as a new director of the Corporation. Mr. Raimondo Messina is a CPA and a Quebec entrepreneur, he has extensive experience in driving partnerships, acquisitions and building brand equity in the hospitality and beverage industries.

He founded Dream Hospitality Group and is the CFO of Beach Day Every Day. Mr. Alexandre Côté, with more than 20 years of experience in the field of financial product distribution, is the co-founder of Hybrid Financial Ltd. In addition, he is President of Fecteau, Côté & Manocchio Ltée. His extensive expertise in public procurement is a valuable asset to the team. He has been a director of the Corporation since December 2020.

Dominique Primeau is a businessman involved in several sectors of activity and has a vast experience as an operator in the food sector. From taking over the management of the family grocery store in 1990, he built, over the decades, a consortium for the next generation. These changes will give all the latitude possible to Mr. Olivier Primeau to focus on the vision and the strategic development of the Company.