East of England Co-operative Society has signed an agreement with Pricer for a full-chain installation worth SEK 50 million in all 120+ of its food stores with the cloud-based platform Pricer Plaza and digital labels. To improve operational efficiency in its 120+ food stores, East of England Co-op has selected Pricer's in-store automation and communication solution and the latest 4 color electronic shelf labels. The installation will start in June and the plan is to have all installations finalized during spring 2025.

The food stores across the East of England region will benefit from a fast and retail grade platform enabling real-time updates across all locations. The solution is based on the platform Pricer Plaza, which provides a cloud-based software solution that enables the chains to centrally manage and control pricing, product information, and promotions across all electronic shelf labels in all connected stores. Pricer Plaza eliminates the need for manual updates and reduces the risk of errors, ensuring accuracy and efficiency in the operations and overall store efficiency by enabling store colleagues to focus on other more value-adding tasks.

The order value of approximately SEK 50 million includes the cost of Pricer Plaza until the end of 2027 and technical?support, and will be included in Pricer's order intake for the first quarter of 2024.