Stock PIERCE PIERCE GROUP AB
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Company Pierce Group AB

Equities

PIERCE

SE0015658364

Department Stores

Delayed Nasdaq Stockholm
Other stock markets
 06:35:54 2024-04-30 am EDT 		5-day change 1st Jan Change
7.68 SEK -4.71% Intraday chart for Pierce Group AB -1.79% +18.15%
Apr. 23 Russia's Belgorod region says 120 civilians killed by Ukraine strikes since 2022 RE
Apr. 05 What's Wrong With the Economy? It's You, Not the Data DJ

Business Summary

Pierce Group AB (publ) is a Sweden-based e-commerce company selling gear, spare parts, accessories and streetwear to riders across all of Europe through the online stores 24MX, XLMOTO and Sledstore via some forty websites adapted to the local markets. Pierce has two major segments targeting two different customer groups, Offroad sales to motocross and endure riders, and Onroad sales to riders on paved roads and tracks. Pierce also has a smaller segment, Other, which primarily focuses on sales to snowmobile riders. The headquarter is located in Stockholm, Sweden, the central warehouse is located in Szczecin, Poland, and the major portion of the customer support service is located in Barcelona, Spain.

Number of employees: 390

Sales per Business

SEK in Million2022Weight2023Weight Delta
Offroad
61.9 %
999 59.8 % 952 61.9 % -4.70%
Onroad
32.3 %
569 34.1 % 496 32.3 % -12.83%
Other
5.8 %
102 6.1 % 89 5.8 % -12.75%

Sales per region

SEK in Million2022Weight2023Weight Delta
International
41.6 %
1,103 66.0 % 639 41.6 % -42.07%
Sweden
14.6 %
264 15.8 % 225 14.6 % -14.77%
Germany
13.2 %
-- 203 13.2 % -
France
12.2 %
-- 187 12.2 % -
Norway
10.1 %
-- 156 10.1 % -
Other Nordics
8.3 %
304 18.2 % 127 8.3 % -58.22%

Managers

Managers TitleAgeSince
Goran Dahlin CEO
 Chief Executive Officer 53 23-06-11
Fredrik Idestroem DFI
 Director of Finance/CFO 47 16-12-31
Nikolaj Gejsing SAM
 Sales & Marketing 44 20-12-31

Members of the board

Members of the board TitleAgeSince
Mattias Feiff BRD
 Director/Board Member 52 13-12-31
Henrik Thorup Theilbjørn CHM
 Chairman 63 22-06-02
Lottie Charlotte Saks BRD
 Director/Board Member 57 23-05-15
Max Carlsén BRD
 Director/Board Member 33 22-12-13
Thomas Schwarz BRD
 Director/Board Member 59 22-06-02

Share class

VoteQuantityFree-FloatCompany-owned sharesTotal Float
Stock A 1 79,374,100 26,518,785 ( 33.41 %) 0 33.41 %

Shareholders

NameEquities%Valuation
Verdane Advisors Holding A/S
29.90 %
23,732,855 29.90 % 18 M kr
Procuritas Partners AB
25.40 %
20,161,021 25.40 % 15 M kr
ALLIANZ SE
5.002 %
3,970,616 5.002 % 3 M kr
East Capital Financial Services AB
4.272 %
3,390,561 4.272 % 3 M kr
eQ Varainhoito Oy
0.9537 %
757,022 0.9537 % 564 973 kr
Pascal Investment Advisers SA
0.6322 %
501,839 0.6322 % 374 527 kr
Carnegie Fonder AB
0.5669 %
450,000 0.5669 % 335 840 kr
Willem Vos
0.2648 %
210,172 0.2648 % 156 853 kr
Fredrik Idestroem
0.1512 %
120,000 0.1512 % 89 557 kr
SIGNAL IDUNA Asset Management GmbH
0.1008 %
80,000 0.1008 % 59 705 kr

Company contact information

Pierce Group AB

Elektravaegen 22

126 30, Haegersten

+

http://www.pierce-ecom.com
address Pierce Group AB(PIERCE)

Group companies

NameCategory and Sector
Pierce AB
Logo Pierce AB

Pierce AB

Wholesale DistributorsDistribution Services

Pierce AB operates an online retail of accessories and spare parts for motocross, motorcycles, and snowmobiles. The firm also sells equipment, accessories, and spare parts. The company was founded by Daniel Ted Thomas Petersen in 2009 and is headquartered in Hagersten, Sweden.

Wholesale Distributors

Sector

Consumer Cyclicals
Retailers
Diversified Retail
Department Stores
Internet & Mail Order Department Stores

Sales per Business

Sales per region

Ratings for Pierce Group AB

Trading Rating
Investor Rating
ESG Refinitiv
More Ratings

Analysts' Consensus

Sell
Consensus
Buy
Mean consensus
OUTPERFORM
Number of Analysts
2
Last Close Price
7.68 SEK
Average target price
7.5 SEK
Spread / Average Target
-2.34%
Consensus

EPS Revisions

Estimates Revisions

Quarterly earnings - Rate of surprise

Company calendar

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Internet & Mail Order Department Stores
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