(MT Newswires) -- Shweta Khajuria, analyst at Evercore ISI, looks back on the partnership between Peloton (PTON) and TikTok as a possible big win for Peloton's marketing. While she doesn't expect a short-term increase in revenues, Peloton should benefit from this alliance, as TikTok has over a billion users. This is a long-term strategy aimed at converting TikTok's audience into Peloton's paying subscribers.
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Apr. 04 | Peloton, Bath & Body Works, Saks, Express Struggle With Delayed Vendor Payments | MT |
Mar. 11 | Peloton Interactive Insider Sold Shares Worth $463,540, According to a Recent SEC Filing | MT |
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