NOHO, Inc. (OTCPK:DRNK) entered into letters of intent to acquire Essential Marketing Systems, LLC and ChoiceAdz.com, Inc. on November 1, 2016. The acquisitions will be achieved by using the newly issued preferred shares and there will be no dilution to the existing common shareholders. The 54 billion shares of common stock exchanged by NOHO in the share exchange agreement with Media360 Licensing, Inc. on September 9, 2016, shall be retired and reissued as preferred shares on a ratio basis consistent with the share exchange agreement. The transaction is expected to close by December 15, 2016. Phillip Sugarman of Investor Relations Partners, Inc. acted as public relations advisor in the transaction. As of April 15, 2017, NOHO, Inc agreed to assume the liability of Essential Marketing Systems, worth $0.52 million.