The companies will leverage each other's strengths in digital publishing and technology to accelerate growth in the era of AI
The partnership will expand and deepen the existing cooperation on different levels. The existing adtech collaboration will be expanded to encompass
"In this new era of AI, partnerships are critical to preserving and promoting independent journalism while ensuring a thriving media landscape," said
"This new generation of AI is transforming nearly every aspect of work and life, including how people search for and consume content online," said
Key elements of the partnership
- Extending adtech collaboration to the
U.S. : Axel Springer will adoptMicrosoft Advertising as its ad server solution, expanding its existing partnership fromEurope to theU.S. POLITICO will integrateMicrosoft Advertising technology as a comprehensive solution enhanced by Axel Springer's adtech management and optimization layer AdLib.POLITICO will also be integrated into the Microsoft Advertising Network, allowing advertisers to reach a broader audience. - Powering new AI experiences and monetization: Axel Springer will partner with
Microsoft to pilot new innovative AI-driven chat experiences to better inform and engage their users with Axel Springer's journalistic content. The cooperation will further fuel Axel Springer's ventures in AI, building on projects such as the AI assistant Hey_, powered among others by Azure OpenAI Service. In addition, Axel Springer will leverageMicrosoft Advertising's Chat Ads API for generative AI monetization. - Enhanced content offerings through
Microsoft Start-MSN: Axel Springer is expanding itsMicrosoft Start-MSN partnership to provide users with access to more premium content from leading journalistic brands such asBusiness Insider ,POLITICO , BILD and WELT, reaching millions of users across devices and markets. Microsoft Azure expansion: In addition to extending its use of Azure AI capabilities for AI innovation, the digital publisher will also transform and migrate its SAP solutions to Microsoft Azure, the trusted and secure cloud platform, to enhance scalability, reliability and performance across its digital infrastructure.
About Axel Springer
Axel Springer is a media and technology company and active in more than 40 countries. By providing information across its diverse media brands (among others BILD, WELT,
The company has successfully transformed from a traditional print media company to
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