MEKO's branch and workshop concept BilXtra is broadening its footprint in the Swedish market. A newly formed partnership promises to raise the number of facilities by over 18%. The goal is to further boost BilXtra's brand recognition and establish it as a vital addition to MEKO's suite of other concepts in Sweden.

Established in Sweden by MEKO in 2019 to challenge established retail and wholesale businesses and provide a strategic alternative to well-known brands such as MECA and Mekonomen, BilXtra has seen significant success in Sweden. The number of BilXtra facilities has soared from three to 27 during this time. The new collaboration with BILAM, the owner of five facilities in southern Sweden, translates into an 18% increase in connected facilities.

These facilities, located in Halmstad, Hassleholm, Laholm, Osby, and Almhult, have up until now been running as part of a different chain. Starting from April, they will be integrated into the BilXtra brand.