Medallia, Inc. announced GitHub, where over 100 million developers shape the future of software, has transformed their customer experience with Medallia Experience Cloud. With Medallia, GitHub is able to look at customer feedback in a variety of ways, including segmenting the data by what they know about their users. Medallia's intuitive, interactive, AI-powered reporting and analytics provide metrics that break down data into actionable insights.

GitHub's customer experience team can share these insights with their executives and the teams who can directly enable impactful positive changes to the customer experience. One of the important discoveries for GitHub has been uncovering insights to improve the login and validation steps, creating an even more efficient login process for clients while maintaining the highest standards of security. Prior to working with Medallia, GitHub did not have a fully functional platform that allowed the company to centralize feedback from customers across different programs and channels.

These new tools have enabled the organization to surface insights and customer sentiment to employees from the leadership level to product and engineering. This visibility into what is driving satisfaction and loyalty has empowered teams to make changes and continuously improve.