Marimekko opened a new store in Copenhagen on 6 October 2023. The brand's new experiential retail space is located in one of the city's fashion districts, at Pilestraede 29. The upstairs of the store hosts a studio for part of Marimekko's design team, making the space the true heart of Marimekko in Copenhagen.

The Copenhagen store represents the dynamic store concept that Marimekko launched in New York at the end of 2022 followed by the newly refurbished store in Stockholm. The unique design of the space is a contribute to Marimekko's world-renowned art of printmaking and embodies the brand's optimistic and creative lifestyle philosophy. The store features a curated assortment of Marimekko's lifestyle products such as fashion, bags and accessories, and offers customers ever evolving visual experiences, various community events and activations as well as personal and expert service, for which Marimekko has been known since the company's beginnings.

During the strategy period of 2023-2027, Marimekko focuses on scaling its business and growth, especially in international markets. Northern Europe is one of Marimekko's key markets and Marimekko approaches its market areas through key cities, such as Copenhagen.