Maistra plans to invest HRK 1.4 billion ($215.2 million/182.2 million euro) by 2017 in a bid to upgrade most of its properties to four- and five-star category. Maistra, which has so far invested almost 3.0 billion kuna in hotel upgrades, would aim to move into the upscale segment more than 95% of its hotel capacity with the new investments. In 2015 alone, Maistra will invest 150 million kuna, mostly in the reconstruction of its Adriatic hotel in Rovinj.

Other investments in 2015 will target the upgrade of its camp sites Polari and Valkanela, among others.