M&C Saatchi plc announced the appointment of Zaid Al-Qassab as Chief Executive Officer (CEO) following a comprehensive search process. Zaid's appointment will be effective on May 13, 2024 subject to the completion of normal regulatory due diligence by the Company's Nomad, following which Zillah Byng-Thorne, acting Executive Chair, will return to her role as Non-Executive Chair of the Company. Zaid brings an extensive track record of advertising and marketing leadership, managing global teams and brand-building expertise.

Most recently, he was Chief Marketing Officer (CMO) at Channel 4. Zaid held the CMO role at Channel 4 from 2019 where he was responsible for marketing, digital, product, communications and PR, advertising, media and continuity, its in-house creative agency 4creative, and its digital content and brand entertainment agency 4Studio. He was previously the Chief Brand & Marketing Officer of BT plc, where he led the BT, EE, Plusnet & Openreach brands. He also spent 20 years at Procter & Gamble, in marketing and commercial roles, including as Managing Director of the Health & Beauty division for the UK & Ireland.

Zaid currently serves as Non-Executive Director of Advertising Standards Authority, a role he has held since 2018.