James Cropper has named Richard Bracewell as the managing director for its Paper Products division. He will oversee the company's creative paper and luxury packaging segments. Richard will lead strategic growth in the paper products segment by uniting the company's Speciality Paper business with moulded pulp luxury packaging innovation Colourform.

Bracewell started working at James Cropper in 2017 as the marketing director for the Speciality Paper business before changing roles as business transformation lead for the segment. He is said to have played a key role in repositioning the business for long-term differentiation within the market. Earlier, he held senior leadership roles at the multinational oil company Shell.