Integral Ad Science announced a partnership with Instacart bringing a new level of transparency to Instacart Ads. IAS's viewability and invalid traffic measurement will be available on Instacart Ads, which partners with more than 5,500 brands. Instacart's robust advertising products and solutions bring together the best of online advertising to help CPG brands of all sizes move products off shelves by providing advertisers with premium digital real estate to reach engaged customers.

Instacart partners with more than 1,400 retail banners and is available to over 95% of households in North America. IAS has emerged as the leader in third-party verification on retail media networks, working with nine of the ten largest RMNs. When fully implemented, IAS's viewability and IVT measurement will provide Instacart advertisers with increased transparency and confidence that their ads are being seen by real people and help drive superior results for Instacart customers' media campaigns.