Integral Ad Science announced that it is expanding its Total Media Quality (TMQ) brand safety and suitability measurement product to TikTok in an additional 21 new markets for a total of over 50 markets. The increased market availability further solidifies IAS's deep partnership with TikTok and offers advertisers truly global coverage. IAS's comprehensive global coverage reflects the ever-growing popularity of TikTok worldwide and the continuing demand from marketers to have the most actionable data to deliver the biggest return on their advertising spend.

IAS's Total Media Quality for TikTok uses cutting-edge AI technology to provide unique insight into video content through frame-by-frame analysis of images, audio, and text, and even interpreting semantics; allowing marketers to effectively monitor the quality of their media buys on TikTok and provide the confidence that their ads are appearing next to brand-safe and suitable content. IAS's Total Media quality for TikTok will now also offer brand safety & suitability measurement in the following countries: Austria, Bahrain, Belgium, Czech Republic, Ecuador, Egypt, Iraq, Kazakhstan, Kingdom of Saudi Arabia, Kuwait, Lebanon, Morocco, Oman, Pakistan, Portugal, Qatar, Romania, South Korea, Switzerland, United Arab Emirates and Uruguay.