IGG Inc. designed a unique set of Viking Rise AR filters and launched them across Snapchat, TikTok, and Instagram. These filters, with synchronized 3D tracking, allowed players to interact with game characters. By May 22, 2023 the filters had engaged 383,000 users and prompted 382,000 interactions on Snapchat alone, yielding an extraordinary interaction rate of 99.6% on May 29, 2023.