HeadsUp Entertainment International Inc. has announced it has signed a partnership agreement with Spriza Media Inc. The partnership with Spriza Media Inc. allows HeadsUp to integrate Spriza's software platform into its own FanLogic proprietary fantasy games software offering. This enables HeadsUp to utilize Spriza's software as a licensee, to create and publish brand focused promotional campaigns and to drive deeper and wider lead generation through peer to peer referrals and advocacy. HeadsUp plans to sell an end-to-end solution – FanLogic's fantasy platform with Spriza's digital marketing automation software – to new and current clients for all their customer acquisition, retention, and engagement needs.

Spriza's Licensed Software allows the user to handle everything from creative, distribution, lead management, fulfilment, audit, reporting and analytics. HeadsUp will be using Spriza's software to plan, create, and execute digital marketing initiatives that build brand awareness and generate qualified targeted leads on behalf of its clients. Spriza's proprietary software includes full access to a reporting dashboard, providing HeadsUp with deep, real-time analytics and reporting on the success of campaigns, through robust tools that measure marketing and advertising budgets for real time return on investment analysis and demographic data.

HeadsUp's complete FanLogic-Spriza solution will offer successful conversion and engagement of social fantasy, egaming, contests, coupons, display advertisements, direct-buy offers, charities and any other offers or incentives. Use of Spriza's software enables HeadsUp to further tap into the power of shared interests and personal relationships within its clients' target markets, producing traceable and quantifiable results in the categories of: lead generation, conversions, app downloads, affiliate revenue, brand exposure, and engagement. The partnership is based on a Revenue Sharing Agreement between HeadsUp and Spriza.

Both parties will benefit through revenue generation, new client acquisition and further engagement with the consumer marketplace. HeadsUp anticipates the new complete offering will increase the company's awareness and market appeal.